Van Keppel Customer Success Story

Real-Time Access to Information, Increased Efficiency and Profitability

The G.W. Van Keppel Company was founded in 1926 and is based in Kansas City, Kansas. It has locations in Topeka, Wichita, and Garden City, Kansas; Kansas City, St. Louis, and Springfield, Missouri; Tulsa and Oklahoma City, Oklahoma; Van Buren and Little Rock, Arizona; Fort Worth and New Braunfels, Texas; Ankeny, Iowa; and Stoughton, Wisconsin.

The G.W. Van Keppel Company sells and rents equipment and services for construction, aggregate, quarry supply and safety, and material handling industries in the Midwest.

Van Keppel is one of the nation’s leading providers of Volvo heavy equipment and also carries other top OEM’s such as Terex, Kobelco, Link-Belt, Hyster, Hitachi, Liebherr, Sany, Thor, Kawasaki and more.

The G.W. Van Keppel Company

Headquartered: Kansas City, Missouri, US

Founded: 1926

Locations: 17 locations in 10 US states

Industries:  Construction, Material Handling, Aggregate, and Quarry Supply & Safety

OEMs: Volvo, Terex, Kobelco, Link-Belt, Hyster, Hitachi, Liebherr, Sany, Thor, Kawasaki and more


The G.W. Van Keppel Company has experienced rapid expansion over the last 15 years. The company now has 17 locations in 10 states. With this growth, Van Keppel felt the need to replace their outdated business software with an comprehensive next-generation dealer management system. In looking for a new system Van Keppel wanted to improve their efficiency, reporting and analytic capabilities.

“To go from a paper system of manual write-ups, of tracking time, of putting hours on a piece of paper and turning it in – now with e-Emphasys our efficiency has gone up tremendously!”, said Brian Loderhose, VP of Product Support.


After going live with e-Emphasys ERP Van Keppel experienced increased efficiency across their entire operation. e-Emphasys’ best in class reporting and analytics empowered key decision makers and added a new dimension to their business.

“I think e-Emphasys has added a dimension to our business that we didn’t have before,” said Loderhose. “The BI product has helped to revolutionize our business.”

e-Emphasys has allowed us to grow our profitability at three times the rate of the sales growth. I would tell anyone that asked within our industry that they should seriously consider the e-Emphasys ERP system.

- Rick Krause, CFO, Van Keppel Equipment

“The margin for error increases exponentially with every manual operation. Alta’s standardization on modern technology, with an advanced business system that does not necessitate workarounds, is sure to improve consistency and efficiency”, Jeremy continued. “Seamlessly-integrated functionality will help unleash additional benefits from mobile touch devices. With flexible solutions from e-Emphasys, Alta will enable many other business efficiencies, including timely and superior financial and management reporting that our staff can access from the office, or on the road.”

“e-Emphasys ERP helps unlock hidden efficiencies and resources through a proven and predictable solution that is known to deliver benefits quickly. Our flexible solution enables ongoing improvement and efficiently supports analytics that help companies become best-run businesses” said Milind Bagade, CEO of e-Emphasys. “Alta Equipment Company is a great opportunity to partner with a customer with steadfast focus for excellence. We are highly impressed with their ERP solution review team and the thorough selection processes opted by them. Alta’s core team is highly focused on ROI, which is in perfect alignment with our mission. It is a privilege to be a solution provider for Alta.”

Results & Benefits

The improvements in efficiency provided by e-Emphasys ERP resulted in huge savings and ROI for the  G.W. Van Keppel Company.

“I would say our revenue, particularly in service, has increased 30% this year,” said Loderhose. “One of the areas that has helped us tremendously is the eService Tech. Being able to manage that day-by-day without paper has improved that process greatly.”

“Technicians are more efficient using the e-Emphasys ERP system today because they are able to see the scheduling information in real-time via their tablets, real-time recording of their hours, and write-ups via the eService Tech System,” said Krause.

Our revenue, particularly in service, has increased 30% this year. One of the areas that has helped us tremendously is the eServiceTech. Being able to manage labor day by day without paper has improved that process greatly.

- Brian Loderhose, VP of Product Support, Van Keppel Equipment

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