Self-Service & eCommerce

Equipment Dealer Self-Service & e-Commerce

Since the COVID pandemic, the “virtual dealership” has revolutionized selling to and engaging with customers. According to a 2022 study by McKinsey & AED, digital sales and rentals are expected to increase by more than fourfold over next five years.

Have you thought about enabling online self-service and e-commerce to modernize your equipment dealership and position it for long-term success?

Improve efficiency and deliver greater value by providing self-service and e-commerce capabilities through powerful customer portals.

e-Emphasys Customer Portal Software

Online engagement is not a substitute for in-person customer interaction, but it is an effective channel for serving customers and reaching new prospects. Self-service and e-commerce capabilities allow you to speed up your time to market and deliver exceptional, seamless customer experiences anywhere at any time. e-Emphasys ePortal can help you increase sales, enhance the customer experience, and improve processes, such as inventory management.

Solution Capabilities and Benefits

By deploying an online customer portal, you give your customers powerful self-service for sales, rentals, service, parts and more. You also give your dealership a competitive edge with modern technology and enhanced services. How cool and potentially profitable would it be to showcase the availability of new products and highlight special promotions to increase awareness and demand? Other e-Emphasys ePortal capabilities and benefits include:

Plug-and-Play Architecture

Don’t worry about implementation because the architecture is plug-and-play, so little to no customization is required.

Optimized Technician Productivity

Don’t worry about implementation because the architecture is plug-and-play, so little to no customization is required.

Catalog Management

Control how equipment and parts are displayed and described, including styling pages dedicated to specific manufacturers.


Create up-sell opportunities by Link equipment to related products and options to enhance the customer experience and create up-sell opportunities.

Improved Inventory Management

Let customers browse with automatic order processing, maintenance and updates to save time and reduce the risk of errors.

ASCO Equipment has received benefits from using the ePortal system by allowing our customers to be more self sufficient. They can reprint their own invoices which saves time on both sides, they can order parts, they can request service. So we've both benefitted, ASCO Equipment and our customers.

– Shelly Hicks, ASCO Equipment

Want to Learn More?

You can download the e-Emphasys ePortal data sheet now. No form required.

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