Scott-Macon Customer Success Story

Scott-Macon Chooses e-Emphasys ERP For On-Demand Solutions

Scott-Macon Equipment, headquartered in Houston, Texas, is one of the oldest privately-held lifting equipment rental and distribution companies in the United States. Through branch offices in Texas, Louisiana and Oklahoma, Scott-Macon Equipment is involved in the sale, rental and servicing of cranes and related lifting equipment primarily in the Gulf Coast.

They serve as an authorized dealer and distributor for Terex’s line of lifting equipment including rough terrain cranes, American and Demag crawler cranes and Demag All-Terrain cranes as well as Terex Genie aerial lift platforms, material handlers and Terex boom trucks.

Scott-Macon’s reputation for service excellence was highlighted in 2008 when it was the sole recipient in North America of Terex’s Outstanding Product Support Award. In addition to Terex, they are an authorized dealer for Broderson industrial carry-deck and hydraulic cranes, Mantis hydraulic crawler cranes, and Sullair air compressors. The company also maintains one of the largest rental fleets of hydraulic cranes in the United States. Scott-Macon Equipment maintains full service and parts facilities at each of its locations, where it is also involved in the sale of previously owned equipment.

Scott-Macon Equipment Company

Headquartered: Houston, Texas, US

Founded: 1973

Locations: 11 locations in 3 US states

Industries:  Crane sales, service, and rentals

OEMs: Terex, DEMAG, Broderson, Tadano, Mantis and more


Scott-Macon management determined that efficiency and profitability would improve when supported by a fully integrated business system with capabilities specifically designed for equipment dealers and rental firms. In addition, the company decided that outsourcing the day-to-day management and support would allow them to better focus on effective management of the business.


Scott-Macon selected the e-Emphasys ERP On-Demand solution and e-Emphasys Managed Services to replace their legacy application with the next-generation, flexible, scalable and fully integrated ERP solutions.

e-Emphasys will deliver end-to-end business solutions and also manage Scott-Macon’s IT operations in areas such as ERP, CRM and Business Intelligence. The deal is a part of Scott-Macon’s transformation initiative to continue to improve operational efficiency and position the company for continued growth while maintaining the strong service excellence for which the company is known.

“We chose e-Emphasys as a strategic partner for their in depth understanding of the day-to-day information requirements of companies operating in the Equipment Dealership and Rental industry,” said Bob Dimmitt, Executive Vice President for Scott-Macon. “The combination of e-Emphasys’ next-generation dealership solutions, Managed Services expertise and proven record in rationalizing and standardizing business processes in our industry were all contributing factors to our decision. The flexibility of the system in meeting future needs was also an important factor in our decision. We have confidence in e-Emphasys’ ability to deliver a flexible operating model to address our changing business needs more efficiently.”

Dimmitt noted that Scott-Macon Equipment conducted a comprehensive search of close to a dozen Dealer Management Systems (DMS) on the market and chose e-Emphasys ERP On-Demand solutions to replace their current DMS. He commented, “Our evaluation team consisted of employees who are working with systems daily in our dealership, rental, service and parts operations. e-Emphasys ERP solution consistently earned high marks during this process from team members evaluating potential Dealer Management Systems.”

e-Emphasys is delivering a complete solution and the Managed Services through an on-Demand services model that offers state-of-the-art industry specific products at a fixed price, and flexible, unit pricing for managing day-to-day operations at all seven locations of Scott-Macon. This innovative commercial model will allow Scott-Macon greater operational flexibility, lower risk and better cost control. Scott-Macon will benefit from improved asset utilization, standardized business processes, continued consistent service quality and a predicable cost structure by leveraging e-Emphasys ERP On-Demand solutions, process and StepFast Delivery Model.

Having the e-Emphasys ERP solutions available via e-Emphasys On-Demand model not only enables us to use what we feel is the industry’s leading solution, but also provides access to domain experts to manage all our IT needs at an attractive fixed cost. This allows us to focus on our core expertise and not have to worry about the IT infrastructure. We foresee the e-Emphasys solutions as a means to empower our employees with readily accessible tools and information to measure their areas of responsibility in ways not currently available to them under our former DMS system, which will enable them to make quicker and better informed decisions.

- Bill French, Vice President & Controller, Scott Macon Equipment

Results & Benefits

Commenting on the deal, e-Emphasys Chief Executive Officer Milind Bagade said, “Equipment dealers, distributors and rental companies are launching transformation initiatives to improve efficiency and profitability, focusing on their core competencies. Scott-Macon is leading this trend. The choice of our e-Emphasys ERP On-Demand solutions and our Managed Services by Scott-Macon is a testimony to the unique value proposition delivered by e-Emphasys. Scott-Macon is a premier name among crane distribution and rental companies and we are proud they have chosen to replace their legacy application with the next-generation, flexible, scalable and fully integrated ERP solutions.”

For more information about Scott Macon Equipment, please visit

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