TRACEY ROAD EQUIPMENT
Customer Success Story

BOOSTING SALES WITH e-EMPHASYS CRM SOFTWARE

Tracey Road Equipment, a leading distributor of trucks and construction equipment based in Syracuse, NY, is a $650 million equipment dealer with a significant rental focus.

To meet the broad spectrum of its customer equipment needs, Tracey Road Equipment has expanded its product and services portfolio into a most comprehensive one. Besides their wide range of makes and models, Tracey also provides a wide variety of services. They are well known for their vast equipment rental fleet, financing and insurance, their complete paint, body and frame shop, engine rebuilding and complete fleet maintenance programs.

Tracey’s large customer base includes small and large contractors, regional Departments of Transportation (DOTs), Small Highway Departments and Departments of Public Works (DPWs), Commercial Fleet Owners and Independent Truckers, Utility Companies, Industrial Manufacturers and Refuse and Recycling Operations.

CHALLENGES

Tracey Road Equipment wanted to consolidate and automate processes to meet long-term financial goals. In addition, the company required an integrated and efficient system to support their growth.

“With the limitations of our previous systems, we almost became victims of our own success” said Tracey Road Equipment President, Jerry Tracey. “Our rental business had grown rapidly over the past 10 years, but we had no system to manage rental contracts, inspections, complex pricing and rental invoicing. We had limited visibility of fleet utilization and performance. Our accounting system had to be largely manually fed from paper.” In order to prepare for the next growth wave, Tracey’s management team decided it needed to integrate its various operations and streamline processes.

“We looked for a solution that could cover and integrate all our branches, brands and activities. This would enable us to provide a single face to our customers, optimize our internal processes and give us better management visibility.”

TRACEY ROAD EQUIPMENT COMPANY

HEADQUARTERED: 

Syracuse, New York

FOUNDED: 

1976

LOCATIONS: 

7 locations

EMPLOYEES:

Over 300

INDUSTRIES:

Construction, Paving, Trucking and more

OEMs:

Freightliner, Western Star, Fuso, Kobelco, Liebherr, Hyundai, Hitachi, New Holland CE, Terex, Roadtec, Bell Trucks, and more

SOLUTIONS

e-Emphasys ERP supports all of Tracey’s sales, rental, service, workshop, fleet management, warehouse, planning, scheduling and accounting processes.

“It provides us with an instant visibility of all customer interactions and transactions, customer fleet details, equipment inventory and configurations, service and maintenance history, payment track record, open credit, and so on. This helps our staff deal with customers pro-actively and serve them better and quicker.”

In addition to successfully streamlining their business processes with e-Emphasys ERP, Tracey Road Equipment implemented e-Emphasys ERP BI for advanced analytical reporting and e-Emphasys Service Scheduler to further improve their Service operations.

“We looked for a solution that could cover and integrate all our branches, brands and activities. This would enable us to provide a single face to our customers, optimize our internal processes and give us better management visibility.”

– Jerry Tracey, President
Tracey Road Equipment Company

RESULTS & BENEFITS

Tracey Road Equipment has increased sales and efficiency by using e-Emphasys ERP Dealer and Rental Management Software. “We’ve grown leaps and bounds and are now serving numerous niche markets critical to New York State’s infrastructure and safety. We attribute our growth and success to our ‘customer first’ philosophy wherein virtually everything we do is customer driven,” says Mr. Tracey. e-Emphasys ERP has made a positive impact on Tracey Road Equipment’s bottom line results within two years after going live. “We have improved several operational and financial performance benchmarks, due to process optimizations, more proactive management and better controls,” Mr. Tracey comments. “As an example, we have seen our parts and consumables sales go up as a result of better information to advise customers, more advanced pricing policies, regular automated price updates and optimized parts supply.”

“Representing over 35 manufacturers of construction equipment and trucks, we’ve grown into one of the most diversified dealerships in the country. e-Emphasys ERP has helped integrate all our business activities and enables us to provide our customer a level of service unparalleled in the industry. Our level of service has made Tracey Road Equipment more than a good dealership… we’re a great dealership!”

– Jerry Tracey, President
Tracey Road Equipment Company

Since implementing e-Emphasys ERP, Tracey has seen:

  • Improved rental fleet utilization
  • Increased parts sales
  • Service technician productivity gains
  • Improvement in inventory turn rate
  • Better reporting frequency and speed
  • Improved control on customer credit
  • Faster invoicing and cash collection

“Our fleet has become a lot more productive as we started sharing fleet information across branches, optimizing equipment hauling, and doing a better job of scheduling service activities. Better contract management, tracking of operating hours and miles, and integrated invoicing has enabled us to streamline our costs of doing business.”

Other areas where Tracey Road Equipment has benefitted from e-Emphasys ERP’s capabilities include service staff productivity, higher turnover rate of warehouse inventory, better tracking of attachments and cores and improved warranty recovery rates. Faster invoicing and cash collection and better credit controls have further improved cash flow position.

According to Mr. Tracey, “Continuously improving upon our success is vital to our future growth. We’re very pleased with the enhancements e-Emphasys ERP has brought to our day to day operations.”

While reflecting back, he says: “During the first demonstration of e-Emphasys ERP, we felt the immediate click with our business, and looking at the results I am still pleased every single day that we decided to implement the e-Emphasys ERP programs.”

For more information about Tracey Road Equipment, please visit traceyroad.com.