ALTA EQUIPMENT COMPANY
Customer Success Story

ALTA SELECTS e-EMPHASYS ERP PLATFORM TO FURTHER IMPROVE BUSINESS PROCESSES AND DELIVER OPERATIONAL EXCELLENCE

Alta Equipment Company was seeking a state-of-the-art business solution to further improve competitive advantage. In e-Emphasys, they found a proven and flexible business solution that would support operational excellence for the diverse business models of construction equipment and material handling divisions.

With e-Emphasys, Alta will leverage the opportunity of doing business better, by redefining management processes and using Analytics, Mobility, Agility and Business Partner Integrations.

Alta’s 20 dealership locations serve the finest brands in the industry, including Hyster and Yale Lift Trucks, Volvo Construction Equipment, CombiLift Fork Lifts, Link-Belt Cranes and Gomaco Concrete Pavers. As the leading provider of industrial forklifts and heavy construction equipment, Alta is looking to standardize and improve their business processes with the e-Emphasys’ repository of best business practices.

SELECTION PROCESS

In their mission to be more successful, respected, and innovative, Alta followed a meticulous review and selection process. They hired the industry’s most experienced and talented team to select and implement an ERP solution capable of offering superior customer experiences.

“Customer satisfaction is job one at Alta.” said Ryan Greenawalt, President. “The right ERP solution provides long-term, strategic value that enables improved efficiency, consistency and customer support. Alta’s selection process was designed to find a comprehensive and flexible solution, capable of addressing all our business requirements. Our evaluation process revealed the best ERP to support our business needs, from a partner with long-term vision for this industry.”

“A superior software means robust business processes, which differentiate a company from its competitors. We wanted to maintain a leadership advantage and become a more competitive and innovation-driven enterprise. We set out with an arduous task of finding and implementing a seamless, end-to-end business solution. Beginning with fourteen solutions, Alta shortlisted three vendors for in- depth reviews. After extensive deliberation and actual customer references, we selected e-Emphasys for their industry focus, strength in business partner integrations, and a proven track record of on-time and on-budget implementations.”

ALTA EQUIPMENT COMPANY

HEADQUARTERED: 

Detroit, Michigan

FOUNDED: 

1984

LOCATIONS: 

23 locations in 3 US states

EMPLOYEES:

Over 1000

INDUSTRIES:

Construction, Material Handling, Industrial, and Power Systems

OEMs:

Hyster, Yale, Volvo, Link-Belt, Sennebogen, Gehl, Takeuchi, Genie, Manitou, Gomaco, Utilev, Combilift, Drexel, RICO and more

After extensive deliberation and actual customer references, we selected e-Emphasys for their industry focus, strength in business partner integrations, and a proven track record of on-time and on-budget implementations.”

Ryan Greenawalt, President
Alta Equipment Company

SOLUTIONS

In addition to ERP Alta selected integrated add-on solutions from e-Emphasys such as OEM Integrations, BI, CRM, Customer Portal, Service Scheduling and Field Service.

Craig Brubaker, Vice President Operations says, “Equipment distribution in conjunction with rental and operational excellence demands a disciplined approach. Key to achieving this is to have the best business processes in place. Our evaluation found the e-Emphasys solution combines integrated industry-best practices, comprehensive functionality, and tight integration with our business partners. Leveraging these capabilities will help Alta drive service excellence and long-term customer satisfaction. ”

VP of Information Services, Jeremy Cionca remarks, “e-Emphasys meets all our must-have processes. The integrated applications specifically address our industry, and offer complete functionality for running our business at its optimal best. In addition to their outstanding core functionality,

e-Emphasys has a fully-integrated CRM to support our sales team; advanced Business Intelligence to significantly improve our management reporting; ‘drag-and-drop’ Service Scheduling and Field Service to automate the collection of service technician hours, and many other advantages that will improve our customer support capabilities. With the e-Emphasys solution we are looking forward to achieve increased operational effectiveness and efficiencies in business processes, gain faster insights, enable real-time decisions, and deliver superior customer experiences.”

“Seamlessly-integrated functionality will help unleash additional benefits from mobile touch devices. With flexible solutions from e-Emphasys, Alta will enable many other business efficiencies, including timely and superior financial and management reporting that our staff can access from the office, or on the road.”

– Jeremy Csonka, VP of Information Services
Alta Equipment Company

“The margin for error increases exponentially with every manual operation. Alta’s standardization on modern technology, with an advanced business system that does not necessitate workarounds, is sure to improve consistency and efficiency”, Jeremy continued. “Seamlessly-integrated functionality will help unleash additional benefits from mobile touch devices. With flexible solutions from e-Emphasys, Alta will enable many other business efficiencies, including timely and superior financial and management reporting that our staff can access from the office, or on the road.”

“e-Emphasys ERP helps unlock hidden efficiencies and resources through a proven and predictable solution that is known to deliver benefits quickly. Our flexible solution enables ongoing improvement and efficiently supports analytics that help companies become best-run businesses” said Milind Bagade, CEO of e-Emphasys. “Alta Equipment Company is a great opportunity to partner with a customer with steadfast focus for excellence. We are highly impressed with their ERP solution review team and the thorough selection processes opted by them. Alta’s core team is highly focused on ROI, which is in perfect alignment with our mission. It is a privilege to be a solution provider for Alta.”