ARA Rental Metrics

The American Rental Association (ARA) is pleased to announce that e-Emphasys Technologies, a software company serving the equipment rental industry, has achieved ARA Rental Market Metrics™ certification. ARA Rental Market Metrics provides equipment rental companies with a consistent way of calculating, benchmarking and reporting critical performance measures. It defines industry standards for the definition of a day, original equipment cost (OEC) and for the calculation of time or physical utilization of equipment, financial utilization, fleet age and percentage change in period-over-period rental rates…